NYSE Euronext Is Closing Some Trading Floors & Lowering Some Fees
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Shifting Markets Along Side Changing Technology Within Evolving Risk Patterns

 

Bloomberg News
By Edgar Ortega, September 12, 2007

NYSE Euronext will cut some transaction fees and close half of the trading rooms at the New York Stock Exchange after its share of the U.S. equity market dropped to a record low.
Brokerages will be able to execute some trades at the Big Board at no cost and will receive higher payments for sending some orders to the NYSE Arca electronic market, the New York- based company said in a statement today. By shutting two of its four remaining rooms, the NYSE will shrink to its 1963 size as increased automation allows brokerages to process more shares with fewer floor traders.
While NYSE Euronext President Duncan Niederauer has created incentives to lure trades back to the exchange, the NYSE's market share fell to an all-time low of 42.7 percent in July after losing almost 7 percentage points since 2004. Chief Executive Officer John Thain in April hired Niederauer, a former colleague from Goldman Sachs Group Inc., to recover lost business. "This is doing whatever they can in the hope they can retain a certain level of market share," said Sang Lee, a managing partner at Aite Group LLC, a Boston-based consultant to brokerages and institutional investors. "We will continue to see downward pressure on pricing levels. When everybody is fighting for market share the first thing that gets hit is pricing."
NYSE Euronext fell 21 cents to $70.83 at 11:02 a.m. in New York trading. The stock has posted the worst performance this year among 22 publicly traded exchanges worldwide, according to Bloomberg data. The shares have dropped about 26 percent, compared with a 28 percent gain for the FTSE/Mondo Visione Exchanges index.
NYSE Euronext is seeking to capitalize on its two markets, which offer brokers the speed of automated transactions on Arca and the potential for floor traders to handle larger orders, NYSE Euronext President Duncan Niederauer said today at the Lehman Brothers Holdings Inc. financial services conference. The new fees will take effect in October and the rooms will be shut by November, Niederauer said today. "We can almost play off one another," Niederauer told investors. "Have we lost some market share in the U.S.? Absolutely, but we still find ourselves in a very strong position."
Nasdaq Stock Market Inc, the second-largest U.S. equity exchange, said yesterday it gained the most market share against the NYSE in a year, matching an all-time high of 19.3 percent of NYSE-listed shares that changed hands in August.
The NYSE will allow brokers to trade for free if their transaction is matched against incoming orders, according to the presentation. The fee for trades executed against orders already in place will increase from 2.75 cents per hundred shares to 8 cents per hundred shares.
Under the plan, the NYSE Arca electronic exchange will increase its rebate for trading NYSE-listed stocks by 5 cents a share per hundred to 25 cents. The rebates are only for trades executed against incoming orders. At the same time, Arca will lower by 5 cents to 25 cents per hundred the fee it charges brokers for trades executed against orders already in place.